Editorial Guidelines
At Driveways Palmerston North, our goal is to produce clear, reliable, and expertly crafted content for homeowners, developers, contractors, and property managers throughout the Palmerston North region. Whether we are explaining the step-by-step process of a new driveway installation, comparing materials, or providing maintenance tips, each article reflects our values: accuracy, professionalism, expertise, and trust.
These guidelines are here to help our in-house team, digital partners, and contributors create high-quality content that aligns with the tone, purpose, and technical standards of Driveways Palmerston North.
1. Accuracy and Trustworthiness
Every piece of content published under Driveways Palmerston North must be factual, current, and informed by real-world driveway construction experience.
- Technical Precision: All details regarding excavation, base preparation, compaction, materials, and sealing should reflect industry standards in New Zealand.
- Verified Sources: Use reputable references such as council guidelines, the NZ Building Code, or recognised suppliers.
- Citations: Where statistics or regulations are mentioned, provide clear attribution and links.
2. Brand Voice and Tone
The voice of Driveways Palmerston North is professional, approachable, and community-focused.
- Authoritative Yet Friendly: We write with expertise but avoid overwhelming readers with jargon.
- Helpful and Practical: Every article should guide readers toward informed, confident decisions.
- Definitions Where Needed: When using terms like “aggregate base” or “subgrade compaction,” provide simple explanations.
3. Formatting and Readability
Our content must be easy to navigate and visually clear.
- Use H1 for main titles, H2 for sections, and H3 for subsections.
- Keep paragraphs concise (2–4 sentences).
- Use bullet points and bolding for emphasis.
- Include strong calls-to-action such as: “Contact Driveways Palmerston North to book your free consultation.”
4. SEO and Online Visibility
Optimised content ensures potential customers find Driveways Palmerston North quickly.
- Keyword Integration: Naturally weave in terms related to driveway services in Palmerston North without overuse.
- Meta Descriptions: Write clear, engaging summaries that encourage clicks.
- Internal Links: Reference related service pages, FAQs, and the contact form to improve site navigation.
5. Originality and Ethics
All content should be unique and tailored to Driveways Palmerston North.
- No Plagiarism: Avoid copying from competitors.
- Credit Sources: Attribute any external data, images, or resources.
- Human Oversight: AI tools can assist, but final review and approval must be done by a qualified team member.
6. Media and Visual Standards
Images and videos should complement and enhance the written content.
- Use authentic project photos from Driveways Palmerston North when possible.
- All images must be high-quality and legally licensed.
- Provide descriptive alt text for accessibility and SEO benefits.
7. Key Content Categories
Content for Driveways Palmerston North generally falls under these categories:
- Driveway planning and design guides.
- Step-by-step installation process overviews.
- Seasonal maintenance tips and repair advice.
- Case studies showcasing completed projects.
- Local regulations and compliance updates.
- Cost insights and budgeting guidance.
8. Editorial Workflow
We follow a structured publishing process:
- Initial Review: Check drafts for tone, structure, and technical accuracy.
- Editing: Improve clarity, engagement, and SEO performance.
- Final Approval: Senior editor signs off before publishing.
- Ongoing Review: Update content regularly for accuracy and relevance.
9. Accessibility and Inclusivity
Content from Driveways Palmerston North must be inclusive and accessible.
- Use respectful, non-discriminatory language.
- Structure for screen-reader compatibility.
- Clearly label any sponsored or affiliate content.
10. Content Longevity and Updates
We ensure every piece remains valuable over time.
- Review Cycle: All articles reviewed every 6–12 months.
- Prompt Updates: Correct inaccuracies immediately.
- Evergreen Approach: Focus on topics that remain useful with minor updates.
Want to Contribute?
If you have knowledge in driveway construction, project planning, equipment operation, or related trades, Driveways Palmerston North welcomes your contributions.
📧 Email your pitch or article idea to: info@drivewayspalmerstonnorth.co.nz
Help us expand the Driveways Palmerston North content library and provide property owners with accurate, actionable, and inspiring information.
To connect with our editorial team, visit our Contact Page:
https://drivewayspalmerstonnorth.co.nz/contact-us/
